Publications and Current Research

I am currently working on a number of different research themes:

  • A major project examining multi-dimensional understanding and management of risk in film and related industries.
  • A series of papers on Open Film and its relation to FLOSS with colleagues at the Digital Creative Industries Cohort of The Institute for the Study of Science, Technology and Innovation, University of Edinburgh.
  • An investigation of matching audience engagement and rights management and value chain tensions in VOD innovation, which builds on insights from Nesta Digital R&D Fund projects.

Forthcoming 2021 book Risk in the Film Industry for the Routledge Research in the Creative and Cultural Industries Series

You can check out some of my publications here:

Behrens, R., Foutz, N., Franklin, M., Funk, J., Gutierrez-Navratil, F., Hofmann, J., Leibfried, U. 2020. Leveraging Analytics to Produce Compelling and Profitable Film Content. Journal of Cultural Economics.

Franklin, M. (2018) Examining the understanding and management of risk in the film industry. Institute for Creative and Cultural Entrepreneurship, London.

Gian Marco Campagnolo, Evi Giannatou, Michael Franklin, James Stewart & Robin Williams (2018) Revolution remixed? The emergence of Open Content Film-making as a viable component within the mainstream film industry, Information, Communication & Society, DOI: 10.1080/1369118X.2018.1465109

Evi Giannatou, Gian Marco Campagnolo, Michael Franklin, James K Stewart & Robin Williams (2018) Revolution postponed? Tracing the development and limitations of open content filmmaking, Information, Communication &

Drake, P., Franklin, M. Sathe, D., Tierney. S. (2015). We Are Colony: Digital VOD Distribution for Independent Film – Research and Development Report. Nesta/AHRC.

Franklin, M. Stoyanova Russell, D, Townley B. (2015). From Marketing to Performing the Market: The Emerging Role of Digital Mingant, N, Tirtaine, C, Augros, J (ed.), Film Marketing into the 21st Century, London: BFI / Palgrave.

[Related coverage / impact docs: Creative Scotland backs four new film initiatives with £1m _ News _ Screencreates_finalreport 2; University of Edinburgh – 34 – ‘I Am Breathing’- raising awareness about, and lending a voice to, people with Motor Neurone Disease (2)]

Haywood, G.,* Nilsson. J.* Franklin, M., Gilbert, P., Krafve, L J.,  Lindén,L., MacGillivray, M., Meckin, R. (*Editing and communicating co-writers.) (2014). Valuation Studies: a collaborative valuation in practice. (2,1): 71-85.

Franklin, M. (2013). What metrics really mean, a question of causality and construction in leveraging social media audiences into business results: Cases from the UK film industry. Participations:  Journal of Audience and Reception Studies (10,2).

Franklin, M; Searle, N; Stoyanova, D & Townley B. (2013) Digital Tools for Management in the Creative Industries: The Case of UK Independent Film. Journal of Creativity and Innovation Management. (22,3 320-333).

  • Nominated for best paper 2013
  • Selected by Professor Economides of NYU Stern, Haas School of Business, and the NET Institute, for the Economics of Networks Papers Series

Franklin, M. Internet-enabled Dissemination: Managing Uncertainty in the Film Value Chain. in Iordanova, D. and Cunningham, S. (Eds) (2012). Digital Disruption: Cinema Moves On-line St Andrews: St Andrews Film Studies 2014 _ Output details Digital Disruption.

Franklin, M. & Kelly, M: Northern Alliance. (2009) An Analysis of the Corporate Finance of SME’s in the UK Film Industry. Report to the UK Film Council.

Kelly, M. & Franklin, M: Northern Alliance. (2009) Show me the money – A guide to film business finance. Report to the UK Film Council.

Kelly, M. Chandler, C. Hypponen, L. and Franklin, M: Northern  Alliance. (2009) A Review of Short Film and UK Film Council’s Policy on Short Film 2001-2009. Report to the UK Film Council.


Doctoral Thesis: The assemblage of Digital Engagement Metrics as a market device: the case of independent film. Awarded in 2016.  Institute for Capitalising on Creativity, School of Management, University of St Andrews. Linked to this REF impact case.

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