I will be presenting a paper entitled “What metrics really mean, a question of causality and construction in leveraging social media audiences into business results: cases from the UK film industry” at the Moving Targets conference on October 15, 16. The paper will then be published in a special issue of the journal Participations. The working paper upon which some of the presentation and paper is here Franklin Working PAPER What metrics really mean for information.

http://movingtargets.org.uk/events/conference2013/