I am pleased to announce that the new book: “Film Marketing into the 21st Century”, will be released at the end of this month.

The link to Palgrave’s page is here. I have a chapter analysing digital data and market(ing) performativity, the data for which I am much indebted to the wonderful people at the Scottish Documentary Institute amongst others.

The paper came about in response to a presentation at Cinecosa in Paris and thanks to the encouragement of the books editors, to whom I am most thankful. Salute